Teaching Online Branding Since 2012
Building a Brand Online started as a scrappy marketing blog: spontaneous interviews with people like Gary Vaynerchuk, giant resource lists for musicians and bloggers, and honest notes on what was working. Over a decade later, the mission hasn't changed: give entrepreneurs the marketing skills that agencies charge thousands for, in a form they can actually use.
Years teaching online branding
Students through our courses
Articles and guides published
Newsletter readers
How We Got Here
In 2012, "building a brand online" mostly meant having a Facebook page and hoping for the best. We were figuring it out in public: blogging daily, testing every platform, and interviewing anyone who'd built a real audience. Some of those early pieces, like our fifteen-minute Skype interview with Gary Vaynerchuk, still hold up today.
As the audience grew, the questions kept repeating: How do I get found on Google? How do I turn readers into customers? So we turned the answers into structured training programs, free templates, and hands-on branding services for people who'd rather have it done with them than alone.
What we won't do: promise overnight results, sell you a "secret system," or pad courses with filler to justify a bigger price tag. Brands are built the same way they were in 2012 — by showing up consistently with something worth paying attention to. We just help you do it faster and with fewer wrong turns.
Who's Behind This
Meet the Founder
Dana Whitfield
Founder & Brand Strategist
Dana spent the early 2010s doing marketing for musicians and small businesses that couldn't afford an agency, and started this site to write down everything that worked. Fifteen years on, she still writes most of the training material herself and answers reader emails personally. Her rule for every lesson: if a busy founder can't act on it this week, it doesn't ship.