What started as a comment on a Facebook status turned into a live Skype conversation with Gary Vaynerchuk — within about fifteen minutes.
This was a completely spur-of-the-moment interview. No PR team, no scheduled media slot. Just a genuine back-and-forth with one of the most recognizable voices in personal branding and digital marketing.
As someone based in New York City, I’d followed Gary’s work for years — from Wine Library TV to VaynerMedia — and it was a thrill to finally ask him the questions I’d been wondering about.
What We Covered
In the interview below, Gary answers nine questions on building a brand online and where the industry was headed in 2013:
- What are two tips for building your brand online?
- What predictions do you have for 2013?
- Instagram and Pinterest expanded rapidly last year — will something new blow up in 2013?
- What is the one thing someone should not do online? What’s the biggest mistake?
- How much has VaynerMedia grown in the last twelve months?
- How long do you see the “make money online” niche lasting?
- What tips do you have for someone who hasn’t found their passion yet?
- Do you have a new book planned?
- What’s your 30-second advice for executing your business in 2013?
Watch the full interview here:
Why This Conversation Still Matters
Gary built his reputation on one principle that never goes out of style: show up, provide value, and care deeply about your audience. Whether you’re launching a blog, growing on social media, or trying to figure out your niche, his advice on authenticity and long-term thinking cuts through the noise.
If you’re building a brand online, start with the video — then explore our guides on SEO, email marketing, and influencer marketing to put the fundamentals into practice.
